My background in consumer branding gives me a fresh, conceptual edge in creating both general and pharmaceutical advertising. I strive to craft compelling brand stories that resonate with consumers and forge enduring customer relationships. I’m a strategically focused creative thinker with a desire to turn raw consumer research data into inspired brand guidelines and provocative, far-reaching campaign ideas. In pharma branding, I have years of experience with referencing and honing accurate messaging that have passed the strictest regulatory reviews.
Specialties: Creative ideation, consumer and pharmaceutical branding (DTC, HCP and OTC), successful new business pitches, creative team management, integrated marketing, social media strategies, broadcast campaigns, consumer packaged goods, strategic development, brand guidelines, MOA videos, vis aids, rep materials, relationship marketing, patient adherence programs, direct mail programs, websites, banner ads and email campaigns.
I'm available for projects onsite or off, large or small, and I'm connected to creative partners ready to jump in if needed.